Snap Shifts Focus to Branded AR Experience
In a recent announcement, Snap mentioned launching a global creative studio named Arcadia. This studio will help Snap develop augmented reality experiences and advertisements. The primary focus of Arcadia will be the brands that wish to build AR content for the relevant environments or social media posts. The end target of these creations would be the Gen Z audience, which has a significant presence on the platform.
What is arcadia ar verizon wwemaliktechcrunch ?
In an article by Aisha Malik, it was revealed that Snap has already partnered with companies like WWE, P&G Beauty, Verizon, and Shake Shack for this newly launched studio, as well as the program, which focuses on AR content. In the same article, Aisha Malik also revealed that this studio would function as a division of Snap, and it would allow creative freedom for the brands to create AR experiences. These AR experiences will not only be restricted to Snapchat, but the brands can also leverage other platforms for the content that they are creating. Another exciting part of this development is that Snap is planning to offer workshops & trend reports to the clients, which will help them develop mesmerizing posts and improve engagement.
This development meant a lot to the agencies and brands that understand the value of AR but lack the resources to develop AR content. This news is a significant development for the AR ecosystem as this brings together the partners, creator tools, and users. The move is expected to benefit brands and businesses across the globe, and it will change how brand advertises. So arcadia ar verizon wwemaliktechcrunch means Snap is launching a global studio to develop branded AR experiences
Snap has already demonstrated the example of its AR capabilities on Snapchat. This comes in the form of filters, which enables them to add various filters in real-time. Snap also updated its developer tools and the AR-focused lens Studios, which are further expected to improve the Snapchat experience. In another announcement, Snap also announced a new generation of AR Capable spectacles, which has enhanced specs.