With the emergence of the Internet, people would argue that it has never been easier starting an online business. This is true.
However, I would argue that in this digital era, it has never been harder standing out from the crowd.
To broaden your online presence, you have to boost traffic to your website. It is difficult achieving online success without traffic, no matter how much money or time you have invested in it.
Since traffic is the backbone of every successful online business, how do you drive traffic to your website?
With the help of Minneapolis SEO, I have come up with various techniques you could use to drive traffic to your online business.
- Content is key
Do not, for a second, underestimate the importance of content marketing. The results may not be immediate but it is one of the best ways to boost website traffic.
The key is to publish content that is of high-quality. Previously many website owners would stuff their webpages with keywords in a bid to boost their SERP rankings. Google’s new algorithm, however, could detect quality content over jargon.
Keyword stuffing has proved to be ineffective. As such, business savvy individuals are publishing relevant, unique content onto their websites.
Besides, content that is of good quality is far more likely to be shared. This results in backlinks that boost traffic to your website.
- Mobile optimization
Google confirmed that searches done on mobile phones were greater in number as compared to desktop searches. This is an ongoing trend that is never going away; not with the recent technological advancements.
Therefore, it is for the best interest of the online businessman to optimize their websites for mobile devices.
Mobile optimization will not only ensure a user-friendly experience but also influence consumer trust. Once your consumers trust you, most likely they will recommend your website to others.
Even in this era where digital devices seem to be taking over, do not underestimate the power of word of mouth.
- Use social media
Social media is a platform where business owners can use to promote consumer engagement.
Websites like Facebook, Twitter, Instagram, and LinkedIn are gold mines for business owners. Recent research stated that most brands that had massive web traffic had social media sites that were doing very well.
In short, social media is one of the easiest and cheapest ways to reach your target audience.
- Optimize for speed
How fast does your webpage load?
To ensure you boost traffic to your website, make sure your pages load faster. A user will bounce to your competitor’s website within seconds if your website takes too long to respond.
Speed also impacts the usability of the website. Websites that load faster will give users ample time as they browse through pages. Positive user experience will send good signals to Google, in turn, increasing search engine rankings.
- Email marketing
Email marketing is the best way you could communicate about your products and services. Automated email marketing to your target audience will help to significantly boost sales.
It is one of the best ways to follow up on potential customers that have visited your website and not completed a purchase.