Hosting a virtual event can feel like a daunting task, especially if you are only used to in-person meetings. This can become even more nerve wracking when your audience is full of company executives, management, and CEOs. So, if you are looking to engage high-up businesspeople during a webinar, let’s look at some top tips for success.
- Start with introductions
Start the webinar by introducing yourself, including your name, role, and a little bit of background about why you are expert enough in your field to advise managers and CEOs. Then, lead the participants in introducing themselves, who they are, and what brand they represent.
Not only will this break the ice, but it will also present the CEOs with the opportunity to use the webinar for networking purposes, further increasing their interest in the event, and encouraging them to stay engaged throughout the session.
- Include interactive elements
To keep the webinar engaging throughout, consider including interactive elements, such as quizzes, surveys, and polls. You can then put the answers (anonymously, of course) on the screen so that everyone can see what the others have said.
Participation and interaction is scientifically proven to help learning. By interacting with you and others, the CEOs will be more likely to commit the information to memory, and be present throughout the webinar.
- Split the webinar into digestible sections
Before writing the content for the webinar, make an agenda of all the main points that you want to cover in the session. Then, use these points as headers for different, more manageable sections within the main subject area.
You should structure this in a way that each section builds on what the CEO will have learnt in the section before, culminating in a comprehensive lesson that is learned by the end of the webinar.
- Encourage the audience to ask questions at the end of every section
Even splitting the content up into sections might still cause some minds to wander. Thus, it is important to bring the participants together at the end of every section to ensure that they are still engaged.
The best way to do this is to have a Q and A session or discussion at the end of each section. This will allow the CEOs to discuss what they have learned, and ask any questions whilst the subject matter is still fresh in their minds.
- End with a call to action, linking back to your website
At the end of any successful webinar, there should always be an effective call to action. For B2B webinars, such as one marketed at CEOs, this CTA might be something as simple as linking the participants back to your website.
In order to do this, it is essential to ensure that your website is credible, reliable, and relevant. This means that you might actually refer the participants to a specific landing page related to the topic you have discussed in the webinar.
Before hosting the webinar, it is therefore a good idea to look at optimising B2B landing pages for the audience and topic you are targeting in the session. The content should be relevant and consistent to engage the people who head over to your website.
- Follow up after the event
And finally, after the event, send out an email to the participants to follow up. This email may include a hyperlink to your website, a repeated CTA, a thank you for attending, and the opportunity for the attendees to provide feedback.
So, there you have it – if you are looking to engage CEOs in your upcoming webinar, follow these tips to increase your chance of success.