You will find thousands of articles on social media marketing strategy with a single Google search. However, nothing can work for you if you don’t implement them consistently. So, ensure that you develop a particular strategy and test the results instead of randomly using any tips and tricks from the internet.
In this article, you will explore the practical steps to promote your brand through social media. If you have an eCommerce store, you can learn more about how to create your brand identity on social media.
Effective Ways to Promote Your Brand on Social Media
Social media marketing is a cost-effective way to promote your brand. The following steps will allow you to make help you improve your brand awareness and your conversion rate.
Choosing the Right Social Media Platforms
The number of social media platforms is growing day by day. So, it might be confusing which platform to choose for your social media campaigns. Hence, you need to figure out that your audience is using which platform the most. For example, you may need to opt for Instagram for a restaurant business while Pinterest for DIY crafts.
However, it’s crucial that you should be active on different social media platforms. But you should focus on a single platform for posting most of your content. If you have a different set of target audiences, you need to have a separate strategy for various platforms. Ensure that you follow a simple strategy for your social media marketing strategies.
Create Calendar for Social Media Posts
Creating a calendar for social media posts makes your marketing effort seamless. When you scramble at the last minute, you may end up creating low-quality content. Having a list of ideas in hand can help you create your content in a more organized way.
For that, you can use a regular calendar and mention the details of your future social media posts. Also, you can use Google Calendar for the flexibility of accessing your plan from anywhere.
Create Engaging Stories
Focus on creating engaging stories. When it comes to social media, you might have noticed one thing that experts use the term ‘stories’ instead of ‘content.’ The idea behind this is to say that you should make your social media posts interactive with some humor and funny incidents.
However, you shouldn’t discuss something entirely irrelevant. You need to divert the attention from the story to your main content, which you want to convey to your readers.
Follow the 70-20-10 Rule
Are you aware of the 70-20-10 rule? This rule helps you to determine which type of content you should create and how much? Posting promotional content every time can work against your marketing strategy. So, you need to ensure that your content should include value for your readers.
So, the best strategy is to create 70% original content, 20% content based on your reader’s interest, and 10% self-promotional content. In this way, you keep a proper balance between different types of content on social media.
Enticing Short Videos
Ask any social media marketer out there; everyone will suggest you create videos. But only a few marketing experts tell you to create which type of videos.
Remember, people use social media platforms to have fun and entertainment. So, make your video short, funny, but informative. It’s a crucial thing that most people miss out on while creating videos for their social media platforms.
Actively Engage With Customers
Another important aspect of an effective social media strategy is actively engaging with your customers. When you regularly answer the queries of your customers on social media platforms, they will feel that you value them.
As a result, you can build good relationships with your customers and retain them for a long time. No matter how small a problem is, you should address the problems quickly before they turn into a big issue.
Build a Social Media Community
Getting huge followers is not useful if they are not interested in what you provide. So, instead of focusing on getting more audience, you should try to get more people who are loyal and interested in your content.
Build an exclusive brand community for those who repost your content, engage with each other, want to help others, etc. In this way, you can build trust and a long-term relationship with your audience.
Implement these above tactics in your social media strategy to improve brand awareness and attract more people to your business. Lastly, please don’t hesitate to share your thoughts on this post in the comments section.